---
title: "Si, Somos Unidos (Unity Through Diversity): Celebrating Hispanic Heritage Month"
description: Co-Leads of SoFi's Employee Resource Group, SoFi Unidos, discuss the importance of commemorating the vibrant diversity visible in the multitude of Hispanic and Latinx cultures, and how they're celebrating Hispanic Heritage Month this year!
image: https://sofietyblog.sofi.com/hubfs/NEW%202023%20SoFi-ety%20Blog%20Covers.png
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# Si, Somos Unidos (Unity Through Diversity): Celebrating Hispanic Heritage Month
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By [Chloe Lombardo, Talent Brand @ SoFi](https://sofietyblog.sofi.com/author/chloe-lombardo-talent-brand-sofi) | October 13, 2023 | [Inclusive Culture](https://sofietyblog.sofi.com/tag/inclusive-culture) |
Hispanic Heritage Month, observed from September 15th to October 15th, celebrates the contributions of the Hispanic community, the richness of Hispanic culture, and its vital role in shaping the contemporary world. Throughout this month, our SoFi Circle (employee resource group) known as SoFi Unidos, commemorated the vibrant diversity visible in the multitude of Hispanic and Latinx cultures represented at SoFi Technologies. This year's celebration was especially noteworthy as it marked the first time that the Circle was comprised of employees from both the United States and Latin America, reflecting a more inclusive representation of the Latinx community.
Additionally, October brought about a significant transition as longtime SoFi Unidos co-leads, Yesenia Rivera, DEI Program Manager, and Cassandra Jean-Baptiste, Senior Compliance Specialist, Licensing & Registration, passed the torch to two new co-leads, Xavier Lopez, Command Center Specialist II, and Adriana de la Torre, Credit Analyst. Throughout the month-long celebration, all four Circle leads united to showcase the beauty of the many cultures represented within SoFi Technologies, and emphasize the importance of embracing diversity and "unity through diversity."
To start, I’d like to understand from your perspective, what is the importance of Hispanic Heritage Month, and how are you going to be celebrating it?
Adriana: As a Chicana, this month allows me to highlight my heritage with more intention and purpose. It allows an open place for dialogue with allies, family, and within myself where we can celebrate our diversity more intentionally. I read Spanish books to my son, talk about our history, and use the time to be more in-tune with our culture.
Xavier: The Hispanic community has had major contributions to America since its inception and it's important to highlight the impact we've had. I celebrate the diversity within our community and honor the history from our various countries, backgrounds and traditions. This month provides an opportunity to learn from each other and foster connections by sharing our stories with those less familiar with our cultures, promoting unity and diversity.
Cassandra: Hispanic Heritage month helps me reflect on my heritage and the adversity that my ancestors overcame to get to where we are today. I also spend this month with my husband and son, celebrating my Latina culture and sharing family stories and traditions that I hope to pass on to my son.
Yesenia: I think this is an important time for people to learn how the Latino and Hispanic American community is not a monolith and should not be treated as one. Latino and Hispanic communities are rich and diverse with a multitude of ethnic, cultural, and historical layers dating back centuries. This month is about celebrating each of these cultures and the numerous contributions they each have had on the world. This month creates a platform for celebration, education, and continued awareness for the betterment of the future.
SoFi Unido’s theme to celebrate the month was “Si, Somos Unidos (Unity through Diversity).” Xavier and Cassandra, can you tell me about the theme and why you all chose it?
Xavier: One of our goals with the theme was to unite and celebrate all of the different cultures we have here at SoFi. We have Latinos/Latinas/Latinx representation and there are many things we share in common, in addition to the things that we can still learn from each other. We want to create a space for our members to share their experiences so that we can grow together as a community. We have Latin employees that have grown up in the United States and others that have spent their whole lives in Latin America, but at the end of the day we are all unified through our diversity.
Cassandra: To elaborate on that, the theme quite literally states "Yes, we are united." Regardless of the different adversities and obstacles each Hispanic/Latino country has had to face, we all make up this wonderful and large group of people who have the same fundamental roots from our ancestors and we all love to share our music, food, literature, and traditions with one another.
Adriana, can you give me an example of unity through diversity?
Adriana: Yes! Within our group discussions we’ve talked about the topic of “No sabo kids,” which is a popular term that refers to people from Latin/Hispanic descent who don't speak Spanish. Many of us are no longer experts in or native language, but this doesn't mean we’re no longer from our native cultures or connected to our ancestors, but it can be seen that way. Even though we are from different places, live in different countries, and may not speak the same language, we have many similarities that unify us as a people even if we have different experiences.
I can tell you all have a deep sense of pride for your Circle. Adriana, what is your favorite thing about being a part of the SoFi Unidos Circle?
Adriana: We have an amazing platform being part of the Unidos group and a wonderful community that is open and communicative. It can feel like we’re far removed, using a non-native dialect, not engulfed in cultural customs, and this group allows us to be open and related to others with a kinship that is like no other. I love to learn from others, especially our Latin American members. What they bring to Unidos is unmatched and like our name sake states, we are unified through our commonalities BUT I have learned so much about their respective countries and cultures. This group creates a place where we can be curious and relate to each other as well.
Yesenia, as one of the founding members, what makes you proud to be a part of SoFi Unidos?
Yesenia: Being a part of the Unidos Circle, especially as a founding member, is a beautiful opportunity to lean into being my own authentic self, in all of my Latinidad. Even more importantly, it’s about curating the space for others to do so as well - whatever that means in their own self-journey as a working Latina in the corporate tech space. I truly and wholly feel empowered to never have to shy away from who I am - I can be that big curly-haired, millennial Puerto Rican girl from the Southside of Chicago who loves to talk fast and wear big earrings. And I can be that at SoFi - which I will never take for granted because I have been in environments where I have had to code switch, straighten my hair to look more professional, and be sure to accentuate certain words so that my nasally accent doesn't come out too strong. Being a part of Unidos, for me, is a part of this tapestry of empowerment. It's powerful to know that I am part of a community that doesn't shy away from adversity - it meets it head on and there is strength in knowing who you are and helping others see their own strength through culture as well.
****
**During your company-wide programming this month, you’ve emphasized there are many cultures within the Latinx community and that being Latinx can look different for everyone. In what way does your experience as a Latino/a highlight our company-wide value of the month “Be gritty, be accountable”?
Adriana:** Our backgrounds are gritty. We come from a long ancestral line of hardship, courage, and resolve. The migrations, violence, labor and sacrifices are far from removed, they give us awareness and resilience.
**Xavier:** There are stereotypes about the Latinx community being hard workers and I think that this is part of the experience for some of us growing up with Latin parents. Both of my parents emigrated from El Salvador and worked extremely hard in order to provide for our family. We are taught that if you work hard, you'll be able to achieve whatever you can dream of.
**Cassandra:** Many times throughout my career I have had to stand up for myself and show courage amongst adversity, especially being a Latina woman. In those moments, I am reminded that with determination and accountability I can overcome any obstacle and persevere through any challenge.
Yesenia: I would argue that our entire community’s history is layered with grittiness. I think as Latinos, we face alot of external and even internally-induced stereotypes that we have to combat everyday. Being Latino/a/x is beautiful, complex, and deserving of celebration because of the amount of history and adversity that all of our Latino communities have faced and continue to face.
**Last but not least, for all of us allies out there, what can allyship look like during Hispanic Heritage Month?**
Adriana: Education as well as simple awareness. We are more than our skin color(s) and languages, but those are so important too! It's so important to see color, see the differences, and learn about what makes us unique and embrace that! Expose yourself to different cultures and notice things about them. Embrace the similarities but note the distinctions through education. We are more than our food, not everyone who speaks Spanish is from Mexico, and not everyone from Latin America identifies as Hispanic or Latinx. Learn with accountability and curiosity.
Yesenia: I agree with Adriana. Historically, the prototype of being “Hispanic or Latino” and what it “looks like” has been skewed dramatically. We need to challenge this and hold ourselves accountable to undo unconscious biases. To be an ally, you must actively promote and strive for inclusion with intentional and conscious effort. You can’t do this effectively without investing in your own self-awareness and pursuing the humility that comes from seeking to understand someone who is not like yourself.
Thank you for sharing Yesenia, Cassandra, Adriana, and Xavier! Your responses are a powerful reminder that diversity is one of our greatest strengths as an organization. By coming together to honor our differences and similarities, you have created a stronger, more vibrant, and more united SoFi Technologies.
---
**The individuals featured are SoFi employees. **Their personal experiences, obviously, do not take into account your own specific objectives, financial situation, and needs. Results will vary.
©2023 Social Finance Inc, All rights reserved.
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- [Auto Loan Refinance](https://lanterncredit.com/auto-loan-refi?utm_source=SoFi&utm_medium=globalnav)
- [SoFi Invest®](https://www.sofi.com/invest/)
- [IPO Investing](https://www.sofi.com/invest/ipo-investing/)
- [Crypto](https://www.sofi.com/invest/buy-cryptocurrency/)
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#### QUESTIONS
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**Important: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile and involve a high degree of risk.**
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**ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE**
[](https://brokercheck.finra.org/)
[Rule 606 Order Routing](http://public.s3.com/rule606/apex/)
**[Statement of Financial Condition . PDF File](https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/063020-Sofi-Securities-LLC-Unaudited-Statement-of-Financial-Condition.pdf)**
**SoFi Money: SoFi Money® is a cash management account, which is a brokerage product, offered by SoFi Securities LLC. Member [**FINRA**/](http://www.finra.org/)[**SIPC**](http://www.sipc.org/). Neither SoFi nor its affiliates are a bank.**
The SoFi Money® World Debit Mastercard® is issued by The Bancorp Bank pursuant to license by Mastercard International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. The Bancorp Bank is the issuer of the SoFi Money® World Debit Mastercard® only and is not responsible for other products, services or other offerings through SoFi.
**SoFi Invest:**
SoFi Invest refers to the three investment and trading platforms operated by Social Finance, Inc. and its affiliates (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.
1)Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-Registered Investment Adviser (“Sofi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member [FINRA](http://www.finra.org/)/[SIPC](https://www.sipc.org/), (“Sofi Securities). Clearing and custody of all securities are provided by APEX Clearing Corporation.
3) Cryptocurrency is offered by SoFi Digital Assets, LLC, a FinCEN registered Money Service Business. For additional disclosures related to the SoFi Invest platforms described above, including state licensure of Sofi Digital Assets, LLC, please visit [legal](https://www.sofi.com/legal/).
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer or pre-qualification for any loan product offered by SoFi Lending Corp and/or its affiliates.
**SoFi Relay:** SoFi’s Relay tool offers users the ability to connect both in-house accounts and external accounts using Plaid, Inc’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score provided to you is a Vantage Score® based on TransUnion™ (the “Processing Agent”) data.
**SoFi Protect/Ladder:** Ladder offers term policies in New York (policy form # MN-26) that are issued by Allianz Life Insurance Company of New York. Term policies are issued in all other states and DC by Fidelity Security Life Insurance Company, Kansas City, MO (policy form No. ICC17-M-1069 and M-1069). Coverage and pricing is subject to eligibility and underwriting criteria. SoFi Agency and its affiliates do not guarantee the services of any insurance company. The California license number for SoFi Agency is 0L13077 and for Ladder is OK 22568. Ladder, SoFi and SoFi Agency are separate, independent entities and are not responsible for the financial condition, business, or legal obligations of the other. Social Finance, Inc. (SoFi) and Social Finance Life Insurance Agency, LLC (SoFi Agency) do not issue, underwrite insurance or pay claims under LadderLifeTM policies. SoFi is compensated by Ladder for each customer that completes an application through the SoFi-Ladder partnership.
SoFi offers customers the opportunity to reach Ladder Insurance Services, LLC to obtain information about estate planning documents such as wills.
Social Finance, Inc. (“SoFi”) will be paid a marketing fee by Ladder when customers make a purchase through this SoFi Protect link.
All services from Ladder Insurance Services, LLC are their own. Once you reach Ladder, SoFi is not involved and has no control over the products or services involved.
The Ladder service is limited to documents and does not provide legal advice. Individual circumstances are unique and using documents provided is not a substitute for obtaining legal advice.
LadderLife™ term life is a term life insurance policy made available through Ladder Insurance Services, LLC (Ladder) and underwritten by Fidelity Security Life Insurance Company, Kansas City, MO. Product availability and features may vary by state. Not available in New York. The California license number for Ladder is OK22568. Policy Form No. ICC17-M-1069, M-1069. Policy No. TL-146.
**NOTICE: Recent legislative changes have suspended all federal student loan payments and waived interest charges on federally held loans until 09/30/21. Please carefully consider these changes before refinancing federally held loans with SoFi, as in doing so you will no longer qualify for these changes or other future benefits applicable to federally held loans.**
Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or other eligible status and meet SoFi’s underwriting requirements. Not all borrowers receive the lowest rate. To qualify for the lowest rate, you must have a responsible financial history and meet other conditions. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, evaluation of your creditworthiness, years of professional experience, income, and a variety of other factors. Rates and Terms are subject to change at any time without notice and are subject to state restrictions. **Notice: SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers, or may become available, such as Income Based Repayment, Income Contingent Repayment, or PAYE.** Your existing student loan(s) must total a minimum of $5,000 to be eligible for refinancing. Minimum loan amount may be higher in specific states due to legal requirements. Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 1121636 [(www.nmlsconsumeraccess.org) Opens A New Window.](https://sofietyblog.sofi.com/www.nmlsconsumeraccess.org)
**Lantern:** SoFi receives compensation in the event you obtain a loan through the Lantern marketplace. The Lantern site is owned by SoFi Lending Corp. or an affiliate, a lender licensed by the DFPI under the CFL, license number 6054612, NMLS #1121636 [(www.nmlsconsumeraccess.org) Opens A New Window.](https://sofietyblog.sofi.com/www.nmlsconsumeraccess.org). Loans may not be available in all states.
Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.
Google Play and the Google Play logo are trademarks of Google Inc.
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Additionally, SoFi participates in the E-VerifyOpens A New Window. program in certain locations, as required by law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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